InnovateHer Finalist Heads to D.C.

Finalists in Small Business Administration’s InnovateHer challenge made their appearance on stage at the Catherine Hickman Theater on December 2.

Finalists in Small Business Administration’s InnovateHer challenge made their appearance on stage at the Catherine Hickman Theater on December 2.

Finalists in Small Business Administration’s InnovateHer challenge made their appearance on stage at the Catherine Hickman Theater on December 2.

The contest, according to the InnovateHer Facebook page “is aimed at unearthing products and services that impact and empower the lives of women and families through local business competitions.” The contest culminates in a live pitch final round in Washington, DC. where the finalists compete for prizes totaling $70,000 provided by Microsoft.

On Wednesday night, the Pinellas County finalists took the stage in hopes of going the distance.

But only one was chosen: Wendy Long, the owner of Clearwater’s LaDee-Da Kids Spa.

“I did this for my children,” Long said. “We really stand behind what we do for all the women and the children and the families, so I am very pleased with this opportunity to represent the community.”

LaDee-Da Spa was described as “unique,” “innovative” and with “unlimited commercialization potential” by the emcee of the event.

“I am dumbfounded right now,” Long said after being announced as the winner. “Usually I am not speechless, but right now I am so appreciative.”

Long and her business will next prepare to head to Washington, D. C. in March.

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